Plenty of studies have shown that the millennial generation is interested in cryptocurrency, and many of this generation has even suggested that they are more trusting in digital currency than the overall stock market. To help this audience get involved with lending and the traditional financial market, SoFi was created. However, recognizing the desire that consumers have for a plethora of investment options, SoFi has partnered with Coinbase. In their partnership, users of the SoFi platform will have the ability to purchase cryptocurrency.
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